Black and White Week

Berlin ... from the very bottom to the top!

How do retailers find out what Montblanc is planning?! With the Black + White Week, we developed and realised the corresponding format in Berlin. In addition to the complex participant management and a varied supporting programme that took the guests into the Berlin underworld but also to the dome of the Reichstag for dinner, we were also allowed to provide the blueprint for the international follow-up events.